
The
advertising sector in Spain is a promising field of activity, as presented by the
Spanish Association of Advertisers (AEA). The
advertising and marketing sector contributed to the
country’s gross domestic product (GDP) with 1.31% at the level of
2016, which represents a slightly increase compared to the previous year.
An important aspect concerning those who want to
open a company in Spain in the
advertising and marketing sector refers to the
employment levels, which, starting with
2016, reached the levels registered prior to the beginning of the economic crisis; in
2016, the
employment rate increased by
15.9% and another positive aspect refers to the
number of companies activating in this industry, which
expanded by 8.3%.
Our team of specialists in company registration in Spain can assist investors in
opening a business in this industry.
What are the main means of communication for Spanish advertising businesses?
The
Spanish advertising sector covers all the
traditional means of communication that can be used by businesses operating in this sector, but in the last years, the
growth of the industry was due to the increase of the
digital and television advertising activities.
Our team of consultants in company registration in Spain can offer advice on the main rules of law addressed to each
communication channel presented below:
- • television – it still represents the largest share on the advertising expenditure in Spain, which in 2018 is expected to grow to EUR 2,207 million;
- • internet advertising represents the second most important category, with a total expenditure at the level of 2018 of EUR 1,673 million;
- • newspapers – advertising through newspapers is a market estimated at EUR 541 million in 2018;
- • other channels of communication that are used by companies in this country are represented by radio, magazines, outdoor advertising and cinema advertising.
Why start a digital advertising business in Spain?
One of the main reasons for
starting a company in Spain as a
digital advertising business is given by the
large internet penetration rate available in this country, which is set up at
82.2% of the entire population. Also, the country is one of the most developed markets in Europe for this field of activity. Businessmen are invited to
contact our team of specialists for in-depth advice on the
registration requirements applicable to an
advertising and marketing company.