The advertising sector in Spain
is a promising field of activity, as presented by the Spanish Association of Advertisers (AEA)
. The advertising and marketing sector
contributed to the country’s gross domestic product (GDP) with 1.31%
at the level of 2016
, which represents a slightly increase compared to the previous year.
An important aspect concerning those who want to open a company in Spain
in the advertising and marketing sector
refers to the employment levels
, which, starting with 2016
, reached the levels registered prior to the beginning of the economic crisis; in 2016
, the employment rate
increased by 15.9%
and another positive aspect refers to the number of companies
activating in this industry, which expanded by 8.3%
. Our team of specialists in company registration in Spain
can assist investors in opening a business
in this industry.
What are the main means of communication for Spanish advertising businesses?
The Spanish advertising sector
covers all the traditional means of communication
that can be used by businesses operating in this sector, but in the last years, the growth of the industry
was due to the increase of the digital and television advertising activities
. Our team of consultants in company registration in Spain
can offer advice on the main rules of law addressed to each communication channel
- • television – it still represents the largest share on the advertising expenditure in Spain, which in 2018 is expected to grow to EUR 2,207 million;
- • internet advertising represents the second most important category, with a total expenditure at the level of 2018 of EUR 1,673 million;
- • newspapers – advertising through newspapers is a market estimated at EUR 541 million in 2018;
- • other channels of communication that are used by companies in this country are represented by radio, magazines, outdoor advertising and cinema advertising.
Why start a digital advertising business in Spain?
One of the main reasons for starting a company in Spain
as a digital advertising business
is given by the large internet penetration rate
available in this country, which is set up at 82.2%
of the entire population. Also, the country is one of the most developed markets in Europe for this field of activity. Businessmen are invited to contact our team of specialists
for in-depth advice on the registration requirements
applicable to an advertising and marketing company